A new brand ¡°Extra¡± is created. When a consumer wants fresh breath, he may buy Doublemint. However, If the consumer cares about how much sugar he will be consuming, he may prefer Extra. Looking at the situation on the large scale, the whole market is divided into two groups of people; each will buy Doublemint or Extra because of different reasons. From the enterprise perspective, although Doublemint and Extra belong to different consumer groups, the two brands both contribute to their companies¡¯ performance. If the whole enterprise possesses fixed market shares and profit margins, different brands meet different consumers¡¯ demands, why not try making a new brand?Celine Clasp Bag Python Leather Coffee Fashion Cheapest Sale
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Firstly, the multi-brand strategy conforms to the principle of industry development, i.e. the industry development process exists for constantly enlarging and subdividing markets. When IBM mainframes controlled the computer market, it would be impossible to predict the computer developments of today: servers, desktop computers, laptops, tablets, PDAs, workstations, smart phones etc¡ Just as when autos were first invented, it would be hard to even imagine the future development of autos like: SUVs, cars, two-compartment cars, MPS, MPV, lorries, microbuses, mini-microbus, limousines and so on¡ Different products will be developed into the market for different consumers¡¯ different demands, and they need to differentiate with the original brands and emphasize positioning.Celine Boston Bag Square Calfskin Orange High Grade
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