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Where do brands come from? They are rooted from consumers¡¯ experience with the products. If consumers could not obtain a unique driving pleasure when test-driving a BMW, how else could BMW attract consumer? If SONY could not develop constantly creative and leading electronic appliances, would consumers continue to be interested in their brand? Consumers would gradually lose passion to these brands, because their needs would soon be met by other brands.Celine Wallet Bi color Lambskins Apricot Black New Style

Actually this example is highly simplified but as always it is more complicated in actual practice. However, using the same principles and thinking, we can understand the logic behind the multi-brand strategies of different markets and enterprises, or we can develop our own way of practice.Celine Clasp Bag Leather Blue Popular Cheapest Sale

If a company¡¯s products industrial design are outstanding, whether it is a famous brand or not, consumers would buy them. Is this point of view correct? Let¡¯s have a look at the following actual example: Flat Panel Displays (FPDs) of various brands and models are exhibited on the 2nd floor of an electronic appliance store. Brands like PRIMA, LG and other famous brands all have their own inquirers and purchasers. However, when consumers see Chaojing FPDs, their dialogue becomes different. Celine New Arrived style131 Sale Fashion

If there are two brands with the same products and neither product have any unique features, than it will make no difference to the consumers which product they choose. This shows that in the market there is only room for one of these two products to exist. One of them could essentially be ignored. The meaning of brands lies in differentiation, and the meaning of differentiation lies in meeting special demands of special consumers and creating a differentiation between brands in consumers¡¯ minds. The 20 wrist watch brands have their own features; the five shampoo brands ofCeline New Arrived style010 Luxury Sales Promotion

Branders has a wide range of custom bags for every purpose. Paper bags and custom plastic shopping bags are business essentials, serving as packaging and helping build visibility for any business entity. Shopping bags are silent ambassadors that promote your brand to everyone, so you want to get the logo-enhancing ones that look attractive even from a distance. A more nature-friendly alternative to custom bags made of plastic or paper are nonwoven and canvas utility bags they are washable and reusable and will be around longer without harming the environment. Celine New Arrived style039 Elegant Cheapest Sale

Firstly, the multi-brand strategy conforms to the principle of industry development, i.e. the industry development process exists for constantly enlarging and subdividing markets. When IBM mainframes controlled the computer market, it would be impossible to predict the computer developments of today: servers, desktop computers, laptops, tablets, PDAs, workstations, smart phones etc¡­ Just as when autos were first invented, it would be hard to even imagine the future development of autos like: SUVs, cars, two-compartment cars, MPS, MPV, lorries, microbuses, mini-microbus, limousines and so on¡­ Different products will be developed into the market for different consumers¡¯ different demands, and they need to differentiate with the original brands and emphasize positioning.Celine Boston Bag Square Calfskin Orange High Grade


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